Writing
Notes on Shopify chargebacks & commerce engineering.
Practical writing on disputes, evidence, and building software that survives production.
AI Shopping Agents Are Coming for Your Product Feed. Here's How to Be Ready
How to prepare your product feed, inventory, policies and schema so AI shopping agents can find and correctly describe your products.
August 11, 2026
Generative Engine Optimization: What Actually Moves the Needle, and What's Snake Oil
What genuinely influences whether AI assistants cite your brand — and the guarantees and gimmicks that don't hold up.
August 11, 2026
How to Find Out What ChatGPT Says About Your Brand (Free Method)
A free, repeatable method to see exactly what ChatGPT, Claude and Perplexity say about your brand — and which competitors they recommend instead.
August 11, 2026
How to Hire an AI Development Company Without Getting Burned
How to scope an AI project, the questions that separate real teams from demoware, and the red flags that predict a stalled build.
August 11, 2026
Chargeback Prevention: 9 Things to Fix Before You Buy Software
Most chargebacks are prevented operationally, not with software. Nine fixes to make first — and where software actually earns its keep.
August 11, 2026
AI Customer Service Agent for Shopify: What It Can and Can't Do in 2026
A grounded look at what an AI customer service agent handles on a Shopify store, what should stay human, and how it integrates with your stack.
August 11, 2026
AI Agents for Business: 7 Workflows Worth Automating First
How to pick the first workflow to hand an AI agent — and seven concrete candidates ranked by where the ROI actually is.
August 11, 2026
Agentic AI vs. a Chatbot: The Difference That Decides Your ROI
A chatbot answers; an agent acts. Why that distinction — not the model — decides whether AI actually saves you money.
August 11, 2026
What an AI Agent Actually Costs to Build for an E-commerce Business
The real drivers behind what an AI agent costs to build — why integration, not the model, dominates the bill, and how to compare quotes without getting fooled by a low number.
August 11, 2026
Connecting Shopify to an ERP or 3PL Without Breaking Checkout
Connect Shopify to an ERP or 3PL by keeping external systems out of the buy path and syncing asynchronously with retries and reconciliation.
July 28, 2026
Building a Subscription Business on Shopify: Your Technical Options
Selling plans, subscription contracts, an off-the-shelf app, or a custom build: the technical options for recurring revenue on Shopify.
July 28, 2026
Why Your Shopify Store Is Slow, and How to Fix It
Most Shopify slowness is apps, images, and theme code, not the platform. Here is where the time goes and how to get it back.
July 28, 2026
Shopify Webhooks Explained (and Why They Fail in Production)
How Shopify webhooks really work, why they fail under load, and the verify, deduplicate, and reconcile pattern that keeps them reliable.
July 28, 2026
Migrating to Shopify from WooCommerce or Magento: A Planning Guide
How to plan a Shopify migration: inventory what you have, protect your SEO with redirects, test on staging, and rehearse the cutover.
July 28, 2026
How Long Does It Take to Build a Custom Shopify App?
The real factors that drive a custom Shopify app timeline, the phases every build passes through, and how to get an estimate you can trust.
July 28, 2026
Shopify Plus vs. Advanced: When Upgrading Is Actually Worth It
The Plus-only features that justify upgrading, the reasons that do not hold up, and how to tell if you have truly outgrown Advanced.
July 28, 2026
How to Hire a Shopify Developer or Agency Without Getting Burned
How to scope the work, vet candidates, spot red flags, and protect your accounts and code when hiring a Shopify developer or agency.
July 28, 2026
From Idea to MVP: How to Scope a Web App So the First Build Ships
An MVP is not a cheap full product. How to cut scope to the one core job so version one ships, reaches users, and earns its keep.
July 28, 2026
How to Choose a Shopify or Web Development Partner
The questions that reveal how a dev team really works, and the red flags to walk away from before you sign a contract.
July 28, 2026
Signs You Have Outgrown Your No-Code Stack
When workarounds become the system and people are the glue, it is time for custom software. How to tell, and how to move without regret.
July 28, 2026
Headless Shopify vs. a Liquid Theme: When Going Headless Is Worth It
Headless is an architecture, not an upgrade. When decoupling your storefront pays off, when a Liquid theme wins, and how to decide.
July 28, 2026
What a Custom Shopify App Actually Costs (and What Drives the Price)
Custom app cost tracks complexity. Learn the levers that push a Shopify build up or down, and how to scope so it costs less.
July 28, 2026
How to Prevent Chargebacks Before They Start
Most disputes are preventable. Fix your billing descriptor, set honest expectations, watch fraud signals, and know when to refund instead.
July 28, 2026
How to Assemble Evidence That Wins a Chargeback Dispute
A practical checklist for winning payment disputes: match evidence to the reason code, prove delivery, and present it so a reviewer can skim.
July 28, 2026
What a Shopify Chargeback Actually Is (and the One Deadline That Decides Everything)
A chargeback is not a refund. Learn the dispute lifecycle, the reason codes that matter, and the evidence deadline that decides every case.
July 28, 2026